Private Custom Morocco Tour: Design Your Perfect Journey
Your Morocco, Your Way
Why settle for a one-size-fits-all itinerary when Morocco's diversity deserves a personalized approach? Our Private Custom Tour service puts you in complete control of your Moroccan adventure. Whether you're a photographer chasing golden-hour light over desert dunes, a family seeking age-appropriate cultural experiences, a foodie exploring regional cuisines, or a history enthusiast diving deep into imperial cities—we design the perfect journey around your interests, pace, and dreams.
With over 213 satisfied travelers who've designed their own unique Moroccan adventures through our service, we've learned that the best trips aren't found in brochures—they're co-created between local expertise and your personal vision. You tell us what excites you: the destinations that call to you, the experiences you've dreamed about, the pace that suits your travel style, and the special moments you want to create. We provide the professional driver, comfortable vehicle, local knowledge, and logistical expertise to make it happen seamlessly.
This service is perfect for: families with specific needs or interests, photographers requiring sunrise/sunset positioning, couples celebrating special occasions, groups with unique itineraries, travelers with mobility considerations, food and wine enthusiasts, adventure seekers combining activities, cultural immersion enthusiasts, business travelers mixing work and leisure, and anyone who knows exactly what they want from Morocco but needs professional transportation and local expertise to execute it.
Why Choose a Custom Tour?
- ✓ Complete flexibility - Choose every destination, duration, and daily schedule
- ✓ Your pace, your priorities - Spend more time where it matters to you
- ✓ Professional dedicated driver - English-speaking, knowledgeable, experienced
- ✓ All Morocco destinations - From Sahara to Atlantic, mountains to medinas
- ✓ Comfortable private vehicle - Air-conditioned 4x4, van, or minibus
- ✓ Local expertise included - Recommendations, hidden gems, cultural insights
- ✓ Special occasion support - Proposals, anniversaries, birthdays, honeymoons
- ✓ Multi-generational friendly - Adjust activities for all ages and abilities
- ✓ Photography-focused options - Sunrise/sunset positioning, location scouting
- ✓ Transparent pricing - €150/day for vehicle and driver (sedan/van), €180/day (minibus)
Popular Custom Itineraries
While every custom tour is unique, these popular routes inspire many travelers. Use them as starting points, combine elements, or design something completely different:
🔵 Blue Pearl Discovery
Marrakech → Middle Atlas → Chefchaouen (blue city) → Fes. Perfect combination of desert, mountains, and Morocco's most photogenic town.
Suggested: 5-6 days | Est. €750-900🌊 Atlantic Coast Explorer
Casablanca → Rabat (capital) → Tangier → Asilah. Discover Morocco's western coastline, European influences, and relaxed beach culture.
Suggested: 4-5 days | Est. €600-750🏖️ Coastal Escape
Marrakech → Essaouira (UNESCO port) → Agadir → Paradise Valley. Surf, seafood, and stunning Atlantic beaches with mountain waterfalls.
Suggested: 3-4 days | Est. €450-600🏜️ Extended Sahara Journey
Multiple desert locations: Agafay, Zagora, M'Hamid, Merzouga. Deep desert immersion with varied landscapes and nomadic encounters.
Suggested: 6-8 days | Est. €900-1,200⛰️ Atlas Mountains Trekking
Transportation support for Toubkal climbs, Berber valley treks, or multi-day hiking adventures. Driver handles logistics while you trek.
Suggested: 4-7 days | Est. €600-1,050📸 Photography Expedition
Sunrise at Ait Benhaddou, blue hour in Chefchaouen, golden sand dunes, ancient medinas. Timed stops for optimal light conditions.
Suggested: 7-10 days | Est. €1,050-1,500How Custom Tours Work
Simple 4-Step Process
Share Your Vision
Tell us about your dream Morocco trip: destinations you must see, experiences you want, travel dates, group size, budget range, and any special requirements (accessibility, dietary restrictions, celebration occasions). Use the quote form, email, or WhatsApp—whichever you prefer.
Receive Customized Proposal
Within 24 hours, we'll send you a detailed custom itinerary proposal including: day-by-day route plan, recommended accommodations (ranging from budget to luxury), estimated driving times and distances, suggested activities and sights, complete price breakdown (vehicle, driver, optional add-ons), and alternative options. This is completely free with no obligation.
Refine & Perfect
We collaborate until it's perfect. Want to spend an extra day somewhere? Swap destinations? Adjust the pace? Add activities? We revise the itinerary as many times as needed until you're thrilled with every detail. This is your trip—it should match your vision exactly.
Confirm & Experience
Once you approve the itinerary, we handle all logistics: confirm your professional driver, prepare the appropriate vehicle, coordinate any pre-booked activities, and provide you with detailed travel documents. Pay 60% deposit to secure your dates, then 40% at tour conclusion. Your custom Morocco adventure begins!
What Makes Our Custom Service Different
Professional Drivers
Experienced, English-speaking drivers who know Morocco intimately. They're not just chauffeurs—they're cultural guides, photographers, problem-solvers, and your local friends.
Local Expertise
Access to hidden gems, authentic experiences, and local insights that guidebooks don't cover. We'll suggest alternatives you haven't considered that perfectly match your interests.
Quality Vehicles
Well-maintained, comfortable, air-conditioned vehicles appropriate for Morocco's diverse terrain. 4x4s for desert routes, spacious vans for families, minibuses for larger groups.
Total Flexibility
Change your mind during the trip? Want to spend extra time somewhere unexpected? Discover a place you love and want to return? We adjust on the fly (within reason).
Proven Track Record
4.9/5 rating from 213 custom tour clients. We've executed everything from simple airport transfers to complex 14-day expeditions across all of Morocco.
Transparent Pricing
No hidden fees. Clear breakdown of what's included vs. your separate expenses. You know exactly what you're paying for before committing.
Sample Custom Itineraries
Real examples from recent custom tours we've designed. Notice how each reflects unique interests and priorities:
Photography-Focused 8-Day Journey
- Day 1-2: Marrakech early departure → Ait Benhaddou (golden hour), overnight Dades for sunrise canyon shots
- Day 3-4: Todra Gorge midday light → Merzouga for multiple sunset/sunrise dune sessions, star photography
- Day 5: Rissani market (documentary photography) → Ziz Valley panoramas → Midelt
- Day 6-7: Ifrane alpine shots → Fes medina (blue hour, artisan quarters, tanneries from platforms)
- Day 8: Chefchaouen blue city (all-day various light conditions)
Total: €1,200 (8 days × €150) + €300 for extended waiting times during photo sessions = €1,500
Multi-Generational Family Adventure
- Day 1: Marrakech → Ourika Valley (gentle waterfall hike suitable for all ages)
- Day 2: Ouzoud Waterfalls (boat rides, Barbary monkeys) → overnight nearby
- Day 3-4: Essaouira (beach time, fortifications, camel rides on sand, family-friendly restaurants)
- Day 5: Paradise Valley (swimming, picnics) → Agadir beach resort
- Day 6-7: Leisure days in Agadir (pool, beach, optional activities for those who want)
Total: €1,050 (7 days × €150 van service) + arranged family-friendly accommodations
Romantic Proposal Trip
- Day 1: Marrakech → romantic dinner at Ait Benhaddou luxury kasbah
- Day 2: Scenic drive → Dades Valley viewpoints → private dinner setup
- Day 3: Todra Gorge → Merzouga (sunset camel trek coordinated with proposal moment on dune, photographer arranged)
- Day 4: Celebration breakfast in desert → luxury spa in Midelt
- Day 5: Ifrane romantic walk → Fes (candlelit riad dinner arranged)
- Day 6: Fes to Chefchaouen (blue city perfect for engagement photos)
Total: €900 (6 days × €150) + special arrangements (photographer, private dinners, flowers)
What's Included & Excluded
✓ Included in Daily Rate
- Private dedicated driver for your entire custom tour
- Comfortable air-conditioned vehicle (4x4, van, or minibus)
- All fuel costs throughout your journey
- Highway tolls and parking fees
- Vehicle and passenger insurance
- Driver's accommodation and meals (you don't pay for these)
- Bottled water in the vehicle
- Airport/hotel pickup and drop-off
- Flexible routing and schedule adjustments
- Local recommendations and cultural insights
- Basic photography assistance (driver can take photos)
- WiFi hotspot in some vehicles (depending on coverage)
✗ Not Included (Your Responsibility)
- Your accommodations (we recommend options at all budget levels)
- Your meals, snacks, and beverages
- Entrance fees to monuments, museums, attractions
- Guided tours in specific cities (we can arrange for additional cost)
- Desert camp stays (if included in itinerary, we can arrange)
- Activity costs: camel rides, sandboarding, quad biking, etc.
- Tips for driver (€15-20/day suggested for excellent service)
- Personal travel insurance (strongly recommended)
- Souvenirs and personal shopping
- Any flights, trains, or other transportation not in custom vehicle
Important: As per our terms of service, the daily rate covers private transportation only. You book accommodations independently or we can arrange everything for you at additional cost based on your budget (budget/mid-range/luxury options available). Most clients appreciate the flexibility to choose their own hotels.
Is a Custom Tour Right for You?
✅ Perfect For:
Families with children who need flexible schedules • Photographers requiring specific locations/timing • Couples celebrating special occasions • Groups with unique interests • Travelers with mobility needs • Food/culture enthusiasts wanting depth • Business travelers mixing work/leisure • Anyone who values personal service • Those with specific destinations in mind • People who've researched and know what they want
❌ Not Ideal For:
Budget backpackers (our fixed tours cost less) • Solo travelers on tight budgets (daily rate same for 1 or 4 people) • Those who prefer group tour dynamics • Travelers who want everything pre-planned with no input • People uncomfortable with planning involvement • Those seeking absolute lowest costs (joining group tours cheaper)
💡 Money-Saving Tip:
Custom tours are most cost-effective for 3-4 travelers splitting the €150 daily rate (€37-50 per person per day for private service). Solo travelers or couples might find our fixed-itinerary tours more economical unless you have very specific needs that justify the premium.
⏱️ Time Investment:
Expect to spend 2-4 hours total communicating with us to design your perfect itinerary (initial consultation, proposal review, refinements). This collaboration ensures your Morocco experience is exactly what you envision rather than a compromise.
Practical Information
🚗 Vehicle Options
4x4 Sedan (up to 4 passengers): €150/day. Comfortable for couples or small families. Best for mixed terrain including desert routes. Examples: Toyota Land Cruiser, Prado, or similar.
Van (up to 7 passengers): €150/day. Spacious for larger families or extra luggage. Comfortable highway driving. Examples: Toyota Hiace, Ford Transit, or similar.
Minibus (up to 17 passengers): €180/day. Perfect for larger groups, reunions, or corporate travel. Air-conditioned with reclining seats.
📅 Booking Timeline
- 2-3 months advance: Ideal for peak season (Oct-Apr) or specific vehicle requirements
- 2-4 weeks advance: Usually sufficient for most dates, good availability
- Last-minute (1-7 days): Often possible depending on driver availability—contact us!
- Same-day emergency: We've accommodated a few times, but extremely limited—WhatsApp us
💳 Payment & Pricing
Daily rate calculation: Number of tour days × daily rate (€150 or €180). Simple and transparent.
Example: 6-day custom tour with sedan = 6 × €150 = €900 total for transportation
Payment schedule: 60% deposit upon booking confirmation, 40% balance at tour conclusion (cash EUR, USD, or MAD accepted; some drivers accept card via mobile payment)
Cancellation: Full refund minus 10% admin fee if cancelled 14+ days before departure. See complete terms of service.
🗺️ Route Planning Expertise
We help you avoid common mistakes:
- Realistic distances: Morocco is large! We ensure driving times are comfortable, not exhausting
- Road conditions: Some scenic routes require more time—we factor this in
- Seasonal considerations: High Atlas passes close in heavy snow; we suggest alternatives
- Cultural timing: Market days, festival dates, prayer times—we optimize your schedule
- Hidden gems: Locations not in guidebooks but perfect for your interests
- Photography timing: Best light for specific locations based on time of year
👨👩👧👦 Family-Friendly Adaptations
Custom tours excel for families:
- Shorter driving days with more stops for kids to stretch
- Mix cultural sites with fun activities (camel rides, swimming, playgrounds)
- Flexible departure times if mornings are challenging with children
- Bathroom stop planning along routes
- Restaurant recommendations with kid-friendly menus
- Driver can help secure baby seats (notify us in advance)
- Accommodation suggestions with pools or family rooms
📸 Photography Tour Specialists
We've supported numerous professional photographers:
- Precise timing for golden hour and blue hour at key locations
- Scouting alternative viewpoints and angles
- Waiting time included while you set up complex shots
- Flexible schedule adjusting to light conditions
- Driver assists with equipment transport and basic safety watch
- Knowledge of local permissions for photography at sensitive sites
- Can help arrange model releases if photographing people
Frequently Asked Questions
Q: How far in advance should I contact you to design a custom tour?
A: While we can often accommodate last-minute requests (even within a week), we recommend contacting us at least 2-4 weeks in advance. This gives us time to collaborate on the perfect itinerary, make any necessary special arrangements, and secure the best driver for your dates. For peak season travel (October-April) or large groups, 2-3 months advance notice is ideal. That said, we've successfully created custom tours with just 48 hours' notice—so if your trip is soon, still reach out!
Q: Is the €150 daily rate per person or per vehicle?
A: Per vehicle, not per person! This is crucial to understand. Whether you're a solo traveler, couple, or family of four, the rate is €150/day (€180/day for minibus). This makes custom tours extremely cost-effective for groups of 3-4 people (just €37.50-50 per person per day for private service). Solo travelers pay the full €150/day, which is why our fixed-itinerary tours might be more economical unless you have specific needs requiring full customization.
Q: Can we change the itinerary during the trip if we discover something we love?
A: Absolutely! This flexibility is one of custom tours' biggest advantages. Found a hidden village you want to explore? Want to spend an extra day somewhere? Discovered you're not enjoying a planned activity? We adjust on the fly. The only constraints are: (1) overall tour duration (additional days cost additional daily rate), (2) major routing changes that would require significantly longer drives, and (3) your driver's reasonable working hours. Minor adjustments, extra stops, and pace changes are welcomed and encouraged.
Q: Do you provide custom tours for solo travelers?
A: Yes, we've done many solo traveler custom tours. However, be aware you'll pay the full daily vehicle rate (€150) since pricing is per vehicle, not per person. For solo travelers on budgets, our fixed-itinerary shared or small-group tours often provide better value. That said, solo custom tours are perfect if you: have very specific interests (photography, research, cultural deep-dives), want complete flexibility, are combining with business, have mobility needs, or simply value the personalized one-on-one experience with your driver-guide.
Q: Can you help book accommodations, or do we handle that ourselves?
A: Both! Our standard service is transportation only—you book your own accommodations, which gives you complete control over style and budget. However, many clients prefer convenience, so we're happy to arrange all accommodations for an additional fee (typically 10-15% of accommodation costs). We have excellent relationships with riads, hotels, and desert camps across Morocco at all price points (budget to ultra-luxury). During itinerary planning, we'll recommend specific properties whether or not we're booking them for you.
Q: What's the longest/shortest custom tour you've done?
A: Shortest: Half-day (4 hours) Marrakech to Essaouira one-way transfer with stops (€100 flat rate). Longest: 18-day comprehensive Morocco journey covering Atlantic coast, all four imperial cities, High/Middle/Anti-Atlas mountains, multiple desert regions, and Mediterranean coast. Most custom tours range from 3-10 days. There's no minimum or maximum—tell us what you want, and we'll quote accordingly.
Q: Are drivers actually knowledgeable, or just drivers?
A: Our drivers are cultural guides, not just chauffeurs. All are native Moroccans (many Berber from desert or mountain regions) with deep local knowledge, years of tourism experience, and fluent English. They'll explain historical context at sites, recommend authentic restaurants, help you navigate souks, translate in local interactions, share cultural insights, and answer endless questions. Think of them as your Moroccan friend showing you their country. That said, for complex museum or medina tours, we can arrange specialized licensed guides as an add-on.
Q: What if we want to include activities like hot air ballooning, cooking classes, or hammams?
A: We coordinate these for you! During itinerary planning, tell us what activities interest you. We have trusted partners for hot air balloon rides (Marrakech), traditional hammam experiences, cooking classes with local families, pottery workshops, henna sessions, quad biking, sandboarding, guided trekking, and much more. We'll schedule them into your itinerary and often arrange them at better rates than booking independently. Activity costs are additional to the daily driver rate.
Q: Is a custom tour worth the extra cost compared to your fixed tours?
A: Depends on your priorities. Fixed tours cost less because they follow established routes we can optimize for efficiency. For example, our 3-day Merzouga tour is €500 total vs. a 3-day custom tour at €450 (3 × €150). Custom tours make sense when: you want destinations not on fixed routes, have specific timing needs, are 3+ travelers splitting costs, celebrating special occasions, have interests requiring unique routing, or simply value having a private driver dedicated entirely to your party. Think of it as the difference between a group tour bus and a private car service.
Q: Can we combine a fixed tour with custom days?
A: Clever question—yes! Some travelers do our 3-day Merzouga fixed tour, then add 2-3 custom days continuing to Fes, Chefchaouen, or the coast. Or they do custom days exploring the Atlas region, then join a fixed tour to the desert. This hybrid approach balances budget and flexibility. Contact us to discuss combining services—we'll create a package quote.
What Clients Say About Custom Tours
"We had a very specific photography itinerary focusing on sunrise and sunset at key locations. Our driver Hassan not only got us to each spot at perfect timing, but suggested alternative viewpoints we never would have found. He waited patiently during long sessions and even held my reflector! Worth every euro."
8-day custom photography tour, October 2025
"Traveling with three kids (ages 5, 8, 11) and my 68-year-old mother required flexibility that group tours couldn't offer. We designed shorter driving days, mixed cultural sites with fun activities, and our driver Said was incredible with the children. He knew all the clean bathroom stops and best ice cream shops! My mother called it the best trip of her life."
10-day multi-generational custom tour, April 2025